Tapped to help launch the Europe-based taxi service in North America, Hailo is an international mobile application for iPhone and Android that lets users order a taxi with two-taps of a button.
Monarque was instrumental in consolidating the technology startup’s design assets into a single coherent platform. This highly competitive market required quick turnarounds without sacrificing quality or exceeding client’s limited budget.
Responding to the discipline imposed by a limited budget, Monarque created efficiencies of scale in Hailo’s marketing communications. This enabled the company to do more with less, along with ramping up turnarounds and strengthening quality control.
Over the span of two years, Monarque provided not just design support and production, but also brand communication strategies that helped Hailo expand its brand into more than 10 cities.