UQÀM – School of design

The highly regarded UQAM School of Design is one of Quebec’s foremost educational institutions, offering top-notch education in fashion, environmental and graphic design. Remarkably, the School lacked a visual identity that communicated its prestige and ranking in the province’s design world.

Monarque’s challenge: create a brand that unites the three design disciplines into a timeless whole, promotes the School’s cutting-edge design education, and appeals to a range of highly demanding stakeholders. This includes current staff and students, as well as graduates now occupying prestigious design posts at home and abroad.

Monarque’s solution — distinctive, understated and timeless — was rolled out across collateral materials and media, and won universal praise from all stakeholders. Satisfying this demanding audience of design peers ranks among Monarque’s proudest achievements.


Institutional Identity Design, Stationery Design, Installation