The highly regarded UQAM School of Design is one of Quebec’s foremost educational institutions, offering top-notch education in fashion, environmental and graphic design. Remarkably, the School lacked a visual identity that communicated its prestige and ranking in the province’s design world.
Monarque’s challenge: create a brand that unites the three design disciplines into a timeless whole, promotes the School’s cutting-edge design education, and appeals to a range of highly demanding stakeholders. This includes current staff and students, as well as graduates now occupying prestigious design posts at home and abroad.
Monarque’s solution — distinctive, understated and timeless — was rolled out across collateral materials and media, and won universal praise from all stakeholders. Satisfying this demanding audience of design peers ranks among Monarque’s proudest achievements.