SUPPORT YOUR WAY
Monarque was asked to develop a new identity, brand architecture, tagline and brand theme that would positively capture not only RSN’S core values, but also its service expansion — and launch a new chapter for the organization.
In the first phase, we developed a new name for the organization that reflects its expanded mandate and broader range of connections. We produced a long list of names from which the client chose Support Your Way.
The name struck a chord because it clearly empowers clients, tailoring services to their needs.
We created a friendly and approachable icon that combines two fundamental principles behind the Support Your Way network: support for families and caregivers (the outstretched hand), and the freedom (the bird) to access reliable and effective online tools according to the user’s needs.