UQÀM – SCHOOL OF DESIGN
The UQAM School of Design is a renowned program that gathers three major design disciplines under one roof: fashion design, environmental design and graphic design. Graduates of the program have excelled in their profession for decades.
Remarkably for a leading design school, the institution did not possess a visual identity or logo that reflected its high prestige.
We determined that the brand had to unite three disciplines into a cohesive and timeless whole, while still retaining the distinctiveness of each design discipline.
We also felt that the brand had to position UQÀM Design School as a leader, noted for its professionalism and quality of education. Lastly, it had to appeal to all stakeholders — faculty, students and alumni.
A DESIGN TRIUMPH
Our solution was an unqualified success, enthusiastically received by teaching staff, students and alumni.
It was arguably one of Monarque’s proudest achievements — to surpass the expectations of design educators and students with a simple yet creative solution.