Espace MV3

An upscale development of condominiums and townhouses, Espace MV3 is ideally located minutes from downtown Montreal, yet also offers the quiet and green spaces of suburban living at its best. Monarque was invited to create an identity appropriate to this prestige project.

Services: Ad campaigns, Brand development, Exhibition design, Interior design, Print design, Promotional items, Signage design, Stationery design, Visual platform, Web design

Context

Espace MV3 is designed to offer a prestige living environment, with quality building materials and high-performance systems — the best of suburban living just minutes from the urban core.

Challenge

The challenge was to create a luxury brand that represents the prestige living environment. Because of the minimalistic approach, each element has to be carefully crafted and designed.

Execution

A typographic approach to the branding was used in subtle, elegant tones, to convey a sense of luxury. Black suggests luxury underscored with purple accents for vibrancy.

Results

The new identity was very well received and we deployed in diverse promotional print materials, signage, website, billboards and banners consistent with this bold typographic treatment.